Study on Performance of HUL Shakti Ammas in Anantapur District, India
New Innovations in Economics, Business and Management Vol. 6,
10 March 2022,
Page 1-12
https://doi.org/10.9734/bpi/niebm/v6/15454D
For the purpose of empowering the rural poor, corporate enterprises such as HUL employ bottom-of-the-pyramid marketing. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India. This paper focuses primarily on the operation of this model known as Project Shakti, its prerequisites and problems, and its operational perspective. How are shakti entrepreneurs faring in the Anantapur district?