Study on Performance of HUL Shakti Ammas in Anantapur District, India

Authors

  • V. Bhargavi Reddy Dr. AER College of Management Studies & Research, C. Ramapuram, Tirupati - 517501, A.P., India.
  • N. Sree Rajani Sri Padmavathi Mahila University, Tirupati, India.
  • A. Parvathi Dr. AER College of Management Studies & Research, C. Ramapuram, Tirupati - 517501, A.P., India.

DOI:

https://doi.org/10.9734/bpi/niebm/v6/15454D

Keywords:

Shakti ammas, autonomy, Shakti project, enterprising nature

Abstract

For the purpose of empowering the rural poor, corporate enterprises such as HUL employ bottom-of-the-pyramid marketing. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.  This paper focuses primarily on the operation of this model known as Project Shakti, its prerequisites and problems, and its operational perspective. How are shakti entrepreneurs faring in the Anantapur district?

Published

2022-03-10

How to Cite

V. Bhargavi Reddy, N. Sree Rajani, & A. Parvathi. (2022). Study on Performance of HUL Shakti Ammas in Anantapur District, India. New Innovations in Economics, Business and Management Vol. 6, 1–12. https://doi.org/10.9734/bpi/niebm/v6/15454D

Issue

New Innovations in Economics, Business and Management Vol. 6

Section

Chapters