Analysis of Startup Lightning Expansion Business Strategies in China

Authors

  • Minqi Zheng Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.
  • Wenbo Lyu Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.
  • Yuxin Wang Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.
  • Jiajun Yin Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.
  • Zhennan Wang Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

DOI:

https://doi.org/10.9734/bpi/mono/978-93-48388-89-6/CH12

Keywords:

Lightning expansion, high-growth enterprises

Abstract

This paper delves into the concept of Lightning Expansion, a strategic approach inspired by the Blitzkrieg strategy employed during World War II. By examining the rapid expansion of enterprise scale and market area, Lightning Expansion aims to create industry leaders through economies of scale and market globalization. Utilizing the example of Pinduoduo, a high-growth e-commerce company in China, the study discusses the success factors that align with the principles of Lightning Expansion.

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Published

2024-11-20

How to Cite

Minqi Zheng, Wenbo Lyu, Yuxin Wang, Jiajun Yin, & Zhennan Wang. (2024). Analysis of Startup Lightning Expansion Business Strategies in China. Theoretical Key Issues and Practical Development Trends of China’s Digital Economy, 262–273. https://doi.org/10.9734/bpi/mono/978-93-48388-89-6/CH12

Issue

Theoretical Key Issues and Practical Development Trends of China's Digital Economy

Section

Contents