Technology Diffusion in Unorganized Retailing

Abstract

Small retail stores evolved as the saviours of the country at the time of the nationwide lockdown in 2020. People from across cities have relied on essentials, including rural areas. Technology adoption, in simple words, is the effective implementation of innovative technology in the business. Although e-commerce has seen a surge in orders post lockdown, the local stores are giving the organized big retailers a run for their money by staying strong and adopting innovative technologies to grab the opportunities. The main aim of the chapter is to discuss information and communication technology adoption and diffusion in the retail segment. It also explains how diffusion of technology emerged over the decades. This chapter elaborates on the technology adoption limiting its scope to small retailers, the roadmap of the evolution of technology in the segment, and the prospects in the retail sector.