The Factors Influencing Tourists’ Behavioural Intention-to-Use Grab Pay Application

Abstract

The aims of this study is to examine the influences that may affect the intentions of tourist behavior using GrabPay. For that purpose, this study was conducted in the Klang Valley area in Selangor, Malaysia. Self-administered questionnaires were selected for this study to collect data from tourists in the Klang Valley district. About 220 questionnaires were distributed to tourists using convenience sampling techniques. As a result, among the factors shown to influence tourist behavioral intentions to use GrabPay are perceived usefulness and trust. Furthermore, trust is the highest positive dominant influence that influences the behavior of tourists using GrabPay. This current study is beneficial for policy makers and tourism operators in Malaysia. In addition, the results of this study have provided evidence data for tourism operators in Malaysia to outline a promotional approach that can attract more tourists to visit Malaysia in the future.