Editor(s)
Dr. Fang Xiang
University of International and Business Economics, China.

Short Biosketch

 

ISBN 978-93-48859-66-2 (Print)
ISBN 978-93-48859-81-5 (eBook)
DOI: https://doi.org/10.9734/bpi/nabme/v1


This book covers key areas of business, management and economics. The contributions by the authors include India's digital revolution, labor law transformation, algorithmic accountability, social security schemes, multi-apping, platform economy, gender biases, high-level recruitment, NLP-driven approach, natural language processing, homosocial role theory, medical communication, healthcare insurance, digital health, patient education, health literacy, career advancement barriers, female corporate leadership development, homosocial reproduction theory, causal attribution theory, farm broadcast programmes, rural agriculture, enterprise-wise categorization, organization-wise categorization, content analysis,  restaurant tipping, economic efficiency, deadweight loss, minority businesses, risk behavior, minority-owned business enterprises, market climate, urban development, entrepreneurial risk assessment scale, principal component analysis, entrepreneurial risk orientation, online marketing, customer satisfaction, social media marketing, rural weekly market, organic bhaji, organic production. This book contains various materials suitable for students, researchers, and academicians in the fields of business, management and economics.


Chapters


Shifting Work Paradigms: Legal Perspectives on India's Digital Revolution

Paramita Bhattacharyya, Sudipta Adhikary

New Advances in Business, Management and Economics Vol. 1, 22 January 2025, Page 1-20
https://doi.org/10.9734/bpi/nabme/v1/3708

The rapid advancement of technology has been accompanied by a digital revolution that is redefining work dynamics across the globe, with India at the forefront of this transformation. The explosion of digital platforms, remote work models, and gig economy structures has given rise to new challenges and opportunities for both employers and employees. This paper explores the shifting paradigms of work in India, focusing on the legal frameworks that govern this evolving landscape. India's labor laws, traditionally designed to address conventional employment models, are undergoing a significant transformation to adapt to the demands of the digital economy. The paper focuses on the regulation of gig and platform workers under the Code on Social Security, 2020. The rapid advancement of digital technology has profoundly affected individuals' right to privacy. This ongoing evolution of privacy legislation underscores the complex interplay between data collection, technological innovation, and individual rights. By exploring the historical development of privacy regulations, their roots in traditional legal systems to their modern application in the digital era have been traced. The study also examines the legislative efforts to bridge the gap between technological advancements and the protection of workers’ rights, emphasizing the need for inclusive and flexible policies. By providing insights into the intersection of technology, work, and law, this paper aims to contribute to the discourse on creating a balanced regulatory framework that supports economic growth while safeguarding the rights and dignity of the Indian workforce in the digital age. The paper further explores how companies in India connect workers with tasks through online platforms. These platforms use algorithms to assign piece-rate jobs to independent partners/contractors. One of the key challenges in this area is the reliance on algorithms to assign piece-rate jobs to independent partners or contractors. While this approach enables efficiency and scalability, it raises concerns about fairness, transparency, and accountability in the allocation process. Additionally, the rapid expansion of the digital economy, particularly after the COVID-19 pandemic, has intensified the role of the platform economy, further complicating issues such as worker classification, rights, and equitable treatment.

Bridging Gaps: Transformative Applications of Medical Communication in Healthcare Insurance

Mitesh Mohan Hood, Shaloo Varma

New Advances in Business, Management and Economics Vol. 1, 22 January 2025, Page 21-30
https://doi.org/10.9734/bpi/nabme/v1/3877

Medical communication plays a significant role in the healthcare insurance industry, serving as a critical tool for accurate claims processing, patient education, and regulatory compliance. By translating complex medical information into clear and actionable formats, medical writers enhance transparency, reduce the risk of fraud, support efficient decision-making processes and enhance collaboration in healthcare communication. Emerging technologies such as digital health platforms, artificial intelligence (AI), and big data analytics are driving transformative changes in the industry. These innovations improve the precision and accessibility of medical documentation, while also enabling predictive analytics and more robust risk assessment models.

Through structured communication, medical writers play a pivotal role in bridging gaps between healthcare providers, insurers, and patients, fostering trust and improving operational workflows. This study explores the diverse applications of medical writing within the insurance sector, emphasizing its critical role in addressing industry complexities, exploring future trends in medical writing and communication, and driving progress toward a more transparent, patient-focused, and technology-driven insurance ecosystem.

A market is a place where buyers and sellers come together. A market center performs the exchange of goods and services and also ideas and information. The nature of weekly markets is very old. Weekly markets are held on a specific day of the week.

As per the Rural Marketing Association of India, in 2011 Maharashtra had 22300 average numbers of visitors in large weekly markets, while in small weekly markets 10500 customers’ visited approximately in Maharashtra.

Nowadays buyers expect door-step services i.e. home delivery, because of their busy lifestyle. The consumers, who are health conscious, prefer organic products i.e. standard and specific choices.

This paper attempts to study organic Bhaji, the family venture engaged with providing weekly door-step services.

The use of social media for marketing has grown to be an important practice for businesses that wish to take advantage of the opportunities created by the changes in the digital world, the growing connectivity of people online and the growth in the use of mobile phones. Through the use of social media, companies can improve their competitive edge in areas such as the share of the market, increased sales growth, customers’ patronage and retention, the development of brand loyalty, and even more outreach. This work, therefore, looks at how the use of online marketing affects the performance of small and medium enterprises in Anambra State with more emphasis on social media marketing as the factor or process responsible for customer satisfaction, customer loyalty, and market share in the business enterprise achieving marketing goals. Particularly this is applicable in a case study where survey research was employed. Specifically, 50,213 employees and operators working in the Anambra state-registered small and medium enterprises (SMEs) which were 2233 in number were sampled (SMEDAN, 2021). Using a 95 percent confidence level and the Taro Yamane sampling formula, the appropriate sample size came to 397 respondents. The information was collected by the use of structured questionnaires that were later analyzed with the aid of descriptive statistics and simple regression using SPSS software. The findings reveal that social media marketing has a considerable effect on market share, customer satisfaction, and even customer loyalty. Consequently, the study recommends that SMEs develop strategic social media marketing plans and allocate adequate resources to maximize the benefits of digital engagement.

Examining Market Behavior of Minority Businesses: An Empirical Study on Market and Risk Behavior of Minority-Owned Business Enterprises

D. Anthony Miles, Josh Garcia, Eniola Olagundoye, Wanda Goodnough, dt ogilvie, E.L. Seay, Nathan Tymann, Robin Shedrick

New Advances in Business, Management and Economics Vol. 1, 22 January 2025, Page 55-84
https://doi.org/10.9734/bpi/nabme/v1/3741

The number of minority business owners and entrepreneurs is rising rapidly, and many are creating substantial business ventures. The research on the success, failure and survival of minority firms has been extensive and well-documented.  The purpose of this study is to examine and measure market behavior and risk patterns of minority-owned business enterprises (MBE). A representative sample (N = 192) of MBEs was examined for this study. Building on key theoretical concepts grounded in accounting, economics, entrepreneurship, finance, marketing, and management literature (such as endogenous and exogenous forces), a researcher-developed instrument was used for this study. The researcher-developed Entrepreneurial Risk Assessment Scale (ERAS) was used for this study. The hypotheses derived from the theoretical framework were tested using empirical analysis of a representative sample of MBEs across various industries. The study utilizes a quantitative approach. The prior research on the performance of MBEs is limited. The research questions guiding this study were the following: (a) What are the market forces that affect minority business enterprises (MBE); and (b) how many factors affect the MBEs? The quantitative methodology used a multivariate statistical approach: a factor analysis was used for examining both endogenous and exogenous variables. Also, a factorial MANOVA was used. As a result of the principal component analysis (PCA), a seven-factor solution emerged from the statistical analyses. The findings of the study indicate that minority business enterprises (MBE) have similar, yet unique firm behavioral characteristics to their nonminority counterparts. The findings also suggest that there are no distinct differences between male MBEs and female MBES in terms of market patterns and risk patterns. The results of the study indicate there are seven factors that affect the market behavior of minority-owned businesses. Future research should focus on the market behavior of minority business enterprises on a local, state, and national level.

Do Tips Create Market Inefficiency? The Case of Restaurant Industry

Tin-Chun Lin

New Advances in Business, Management and Economics Vol. 1, 22 January 2025, Page 85-97
https://doi.org/10.9734/bpi/nabme/v1/3803

In this chapter, the author investigates the economic implications of restaurant tipping, that is, whether such practices induce market distortions. The author uses consumer choice theory to demonstrate the effects of tipping on consumer behavior and concludes that tipping does discourage consumer demand for restaurant meals, and hence leads to a substitution effect favoring grocery shopping. For this reason, this leads to a deadweight loss, thus undermining overall market efficiency. The author’s economic theoretical analysis shows how tipping distorts the price signal and harms consumer welfare. The main contribution of the chapter is to give a good theoretical background into restaurant management, and the theoretical model lays the groundwork for future empirical studies to validate the findings.

Content Analysis of Farm Broadcast Programmes of Andhra Pradesh, India

M. V. Krishnaji, T. Gopi Krishna, A. Srinivasa Rao, N. Deborah Messiana

New Advances in Business, Management and Economics Vol. 1, 22 January 2025, Page 98-121
https://doi.org/10.9734/bpi/nabme/v1/4031

Agriculture is the life of rural people where most of their livelihood depends. Technologies developed by the scientific fraternity are of no value unless they get into farming fields. The study was taken up to investigate the trend and frequency of coverage of agricultural information in popular farm broadcasts namely Pasidi Pantalu and Annadata in a quantitative manner. One-year content of two popular farm programmes of the Telegu language namely Pasidi Pantalu and Annadata telecasted over Dooradarshan – Sapthagiri (public sector) and Enadu television (private sector) channel were recorded by using a “set-top box”. The entire content was categorized into six categories after preliminary watching. The six categories namely enterprise-wise, crop-wise, organization-wise, package of practice-wise, duration-wise, and mode of presentation-wise. The entire content was thoroughly watched, the frequency of occurrence of the programmes was counted and percentages were worked out. The results indicated that, in the ‘Pasidi pantalu’ programme, more emphasis and more time was allotted to agriculture enterprise (33.49%), whereas, in the ‘Annadata’ programme, horticulture enterprise occupied first place with 41.55 per cent. Both channels gave more emphasis to the straight talk mode of presentation with 71.41% and 98.09 % programmes respectively. The study also indicated that research scientists are the main resource persons in both programmes. Both the channels gave the least importance to crucial enterprises like Fisheries (7.06% & 3.88%), Sericulture (3.08% & 1.45%) and Poultry (1.14% & 1.58 %). As the growing domestic and international market value of enterprises like; fisheries, poultry and sericulture, the coverage of these enterprises needs be to improved in both programmes. As a public sector channel, the coverage of general information needs to be reduced and replaced with crop and other enterprise-related information in Dooradarshan - Sapthagiri. It was also recorded that, there is no coverage on most important crops like Jowar and Ground nut. Instead of research scientists, give preference to the extension scientists from KVKs and DAATTCs, as they have practical and diversified knowledge of crops. As a public sector channel, the coverage of general information needs to be reduced and replaced with crop and other enterprise-related information.

This study investigates gender-based disparities in perceived barriers to female career advancement in corporate decision-making positions. Despite increasing women's workforce participation, their leadership representation remains low, partly due to differing perceptions of barriers by gender. The research involves 236 executives and utilizes social identity and homosocial theories, employing a mixed-methods approach with a one-way multivariate analysis of variance (ANOVA) and a qualitative Convergent parallel design from voluntary survey respondents.

The findings reveal that while both genders acknowledge corporate barriers, they interpret education, experience, and personal life barriers differently. Women often view these as interconnected with corporate challenges, reflecting broader systemic issues. The study highlights the complex interplay of social, political, and cultural factors that impact the career development process. For instance, societal expectations about women's roles in family care often conflict with the demands of high-level corporate positions, while cultural norms and stereotypes about leadership qualities continue to influence hiring and promotion decisions.

The research also underscores the persistence of traditional male networks in corporations, which maintain existing leadership models and hinder change. This insight enhances our understanding of gender disparities in the workplace, particularly in Spanish-listed companies. Academically, it enriches gender studies and corporate leadership discourse by revealing the subtleties in barrier perception and their implications. Practically, this research suggests that recognizing and addressing these perceptual differences can lead to more effective interventions to promote gender equality in leadership positions, potentially reshaping organizational cultures and policies.

This study urges a reevaluation of barrier perceptions and emphasizes the importance of inclusive strategies to bridge the gender gap in leadership, considering the complex social, political, and cultural contexts that shape these perceptions.

This study investigates the potential of Natural Language Processing (NLP) to identify gender biases in recruitment for senior management positions, addressing a critical factor contributing to the underrepresentation of women in corporate leadership.

By analyzing job advertisements, this research aims to uncover how gendered language perpetuates biases in recruitment processes and explore innovative solutions to foster diversity in high decision-making roles.

The study conducts an experiment analyzing (N. 2,198) job offers published in February and September 2021 in the Financial Times. Using NLP techniques, it identifies frequent terms and their occurrence rates in job postings to detect gender biases. The analysis applies agentic-communal role differentiation rooted in Social Identity, Homosocial, and Think Manager-Think Male (TM-TM) theories to understand how language reinforces traditional gender roles.

The results reveal a strong co-occurrence of terms associated with male roles in the studied sectors, demonstrating the persistence of gendered language in job advertisements. This study extends prior work by showcasing the unique application of NLP in management studies to analyze large volumes of documents, offering a novel method for identifying biases. It highlights that male-oriented language remains a barrier to women’s access to high-level positions.

Practical implications include recommendations for organizations and recruiters to adopt neutral language in job postings and promote cultural changes toward inclusivity.

This study contributes to the discourse on gender equity by providing actionable insights into how NLP can address biases in recruitment processes. It emphasizes the need for organizations to reevaluate selection processes and implement strategies that foster more inclusive workplaces, ultimately bridging the gender gap in corporate leadership.