Mediating Role Factors Affecting on Adoption e Learning among Academic Staffs in Jordanian Universities

Abstract

The purpose of this study is to examine the factors that determine the intention to adopt e-learning in Jordanian universities. Two models of e-learning are observed among adopting institutions: E-learning as a supplement to traditional classroom mode, and total electronic learning. The respondents in this research have just been introduced to the first model. The paper takes a social, and technical approach in its investigation by using a research model based on the Theory of Planned Behaviour (TPB) to identify the factors that affect intention to adopt e-learning. The model identifies specific salient beliefs that may influence technology usage, such as instructors' attitude, subjective norm, perceived behavioral control, perceived usefulness, ease of use, Normative beliefs, Internet Self-efficacy, Perceived Accessibility, and university support. A stratified random sampling method was used to select instructors. Hierarchical Multiple Regression Analysis was used to assess the relationships in the constructs. The paper presents some findings on e-learning adoption intention determinants. It also discusses some of the implications of the findings on theory and practice.