An Action Research of Retaining Sales Personnel in a Financial Institution,
28 August 2021,
This book reports a case study in a financial institution corporation on how to retain sales personnel in the organization. The number of sales personnel that leave the financial institution occurs every year. The research objective is to find out the reasons for the turnover rate that occurs among the sales personnel in the financial institution and ways to retain the sales personnel from leaving the financial institution. This book will focus on methods that can be done to increase the retention of the sales employee by using Herzberg’s theory as a model of intervention. Our goal is to explore the most effective interventions that give an impact to retain the sales personnel. The specific intervention was proposed to determine the effectiveness of the method to retain sales personnel in the organization. Additional resources were recommended to the management to ensure better employee retention and a reduced turnover rate is achieved. This book provides important information and transformation plans for the company under study and set a benchmark for other organizations in the same industry to implement better interventions to retain sales employee in the organization.