Digital Presence of Media in Oman: A Business Analytics Perspective

Authors

  • Murtaza M. Junaid Farooque College of Commerce & Business Administration, Dhofar University, Salalah, Sultanate of Oman.
  • Hamza Mohiuddin Touro University’s Graduate school of Technology, United States of America.
  • Mohammed Aref College of Commerce & Business Administration, Dhofar University, Salalah, Sultanate of Oman.
  • Abdul Rashed College of Commerce & Business Administration, Dhofar University, Salalah, Sultanate of Oman.
  • Mohammed Abdul Imran Khan College of Commerce & Business Administration, Dhofar University, Salalah, Sultanate of Oman.

DOI:

https://doi.org/10.9734/bpi/srnta/v10/2529

Keywords:

Digital presence, web analytics, media houses, websites, social media engagement

Abstract

The present paper studies the digital presence of Omani mass media houses from business analytics. It highlights the adoption of websites, social media platforms, and other online channels by these organizations. This gives valuable insight into the media landscape of Oman.  The study examines web analytics data, including Alexa rankings, bounce rates, user time on websites, and visitor demographics. This analysis could offer insights into user engagement and the reach of these outlets. It uses web analytics, social media analytics and potentially other data sources to assess the digital performance of Omani media outlets.

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Published

2024-12-20

How to Cite

Murtaza M. Junaid Farooque, Hamza Mohiuddin, Mohammed Aref, Abdul Rashed, & Mohammed Abdul Imran Khan. (2024). Digital Presence of Media in Oman: A Business Analytics Perspective. Scientific Research, New Technologies and Applications Vol. 10, 18–29. https://doi.org/10.9734/bpi/srnta/v10/2529

Issue

Scientific Research, New Technologies and Applications Vol. 10

Section

Chapters