Corporate Social Responsibility Reporting at Scottish Premiership Football Clubs, 2012-2015

Abstract

This article aims to examine and reflect upon the reporting of CSR activities undertaken by the 12 football clubs competing in the Scottish Premiership 2016-17 season. Four sources of information were examined via content analysis: (1) annual reports; (2) official websites; (3) community arms’ disclosure; and (4) the SPFL Trust. Aberdeen FC, with the appointment of a specific director in 2013, shows a clear level of stakeholder engagement. Medium-sized club Hearts, as well as smaller clubs Kilmarnock, Ross County, and St Johnstone, have demonstrated an understanding of stakeholders’ pressures. Regarding Aberdeen’s plans for a new stadium and Celtic’s hosting of the 2014 Commonwealth Games opening ceremony, it is clear that CSR activities are being used to create positive relations with local authorities. Most clubs were found to be situated in extremely deprived areas of Scotland. Due to this, it is understandable that these clubs are highly motivated for CSR.