Ruth SODA; Olabanji ONI; Solomon OMONONA. The Relationship between Marketing Mix and Customer Loyalty in the Fmcgs Stores in South Africa. Re-engineering Business Processes in the New Normal - The Business and Economic Development Post COVID-19 and the Restructuring of the Global Economy: Proceedings of 8th International Conference on Business and Management Dynamics, [S. l.], p. 175–189, 2023. DOI: 10.9734/bpi/mono/978-81-19315-19-2/CH9. Disponível em: https://stm.bookpi.org/RBPNN/article/view/10730. Acesso em: 4 jun. 2026.