Evaluating Social Media Communication Effectiveness on Travel Planning of Youths-Post Covid 19

Abstract

The present study focuses on social media trends in the current generation, due to the expansion of the internet and young people mostly use it for all of their activities. Social media refers to all applications and websites that foster interpersonal relationships between members of various communities, occupations, and geographic locations. Facebook, Instagram, Whatsapp, Twitter, and Snapchat are the most popular social media platforms for teen communication in all areas. Travel-related blogs, social media platforms, and websites are dominating the world by offering all the information required to make trip arrangements, including lodging, travel destinations, safety and security, and recreational amenities in tourist destinations. The study primarily focuses on determining the effective social media platform in order to provide youths with efficient communication regarding picking their travel destination, planning their tour. The research is being carried out using exploratory research and qualitative methods such as surveys, case studies, and focus group interviews with travelers. The study's sample would be identified as a convenient sampling in order to evaluate the various social media and their effectiveness in communicating the best plan for youths traveling - Post Covid-19.