A Study on Sustainable Packaging and Its Impact on Consumer Behaviour

Abstract

This paper focuses on sustainable packaging as it introduces various opportunities in packaging industry and contributed towards its growth. This research aims to study more about the impact of sustainable packaging on consumer behaviour. It also focuses on various factors that affect consumer behaviour towards sustainable packaging. There has been increase in sustainable packaging as the consumers are shifting towards healthy lifestyle and concerned about the environmental security. As a result of the study sustainable packaging plays a positive role on consumer behaviour. However, various factors affect the consumer behaviour such as price of a product, income of the consumer and visual aspect created sentimental impact on consumer behaviour. Therefore, it is very important for the producers to focus on these factors to influence the consumers towards sustainable packaging. This study clearly states that sustainable packaging plays a very important role in protecting the environment and creating the eco-friendly society. This is possible only by using the eco-friendly products, recyclable materials. This study further identified various sustainability pillars such as use of energy, water, waste management and utilisation of available resources. The study found that different packaging innovation trends have produced a business climate that is sustainable. Because to consumer concerns about their health and their trend towards sustainable living, COVID has also helped to create a more sustainable environment.