Social Media Enhances the Happiness Levels of Various Age Groups in Society: An Empirical Study

Abstract

Social media is unavoidable in today’s modern era. Most businesses and organizations have their existence virtually through these Social Networking Websites. It is the modern way of communication. The purpose of communication may vary but people use it for entertainment and as an engaging activity. Happiness is the major motto of human life. Every human being is in quest for happiness. Social media now provides another path in the search for happiness. In the present study it is brought forth the impact of social media on the overall happiness quotient of a person. It is seen that majority of the users feel satisfied, contented, and happy using social media. It is helping in filling relationship gaps also. It is the modern way of connecting people and has a lot of advantages to its credit but with a lot of negative impact on the society.