The Offensive Framework of Resource Based View (RBV): Focusing on Relative Superiority

Abstract

This research looks on an often-overlooked facet of Resource-Based View (RBV). Given the assumption that the relative superiority of resources affects the outcome of competition, businesses are expected to be able to maintain a competitive advantage by inhibiting other competitors from creating value using their resources. RBV's offensive architecture outlines how to keep such a position of dominance over other market participants. Several propositions are made about this topic based on theoretical viewpoints, including micro-foundation of resources. To begin with, businesses prevent competitors from attracting and keeping talent. Furthermore, companies' innovations reduce the value of competitors' resources. Finally, corporations use their resources to prevent competitors from making a profit, giving them a competitive advantage. The consequences for academics and industry are examined, as well as possible future research avenues. Future scholars are recommended to focus on how firms can retain relative superiority in socially acceptable ways.