Strategic Institutionalization from Firms: Focusing on Isomorphic Pressures Enhancing Resources

Authors

  • Seung Hoon Jang Zeigler College of Business, Bloomsburg University of Pennsylvania, Bloomsburg, USA.
  • Byung Ku Lee Department of Management and Leadership, College of Business and Public Management, University of La Verne, La Verne, USA.
  • Samuel A. Nelson Center for Entrepreneurship, University of Nebraska-Lincoln, Lincoln, USA.

DOI:

https://doi.org/10.9734/bpi/niebm/v7/1946B

Keywords:

Institutionalization, resource, competitive advantage, strategy

Abstract

The purpose of this research is to develop a theoretical framework for how organisations use isomorphic forces to survive and thrive in the current market. The authors define the relationship between isomorphic pressures from firms, the value of company resources, and sustained competitive advantage in addition to institutional methods [1]. The growing significance of corporate organizations in modern society implies that firms can be the origins of institutional influences. This work examines institutional isomorphism as well as pertinent theories such as the resource-based view, transaction cost theory, and resource dependency theory for this aim. It then makes recommendations based on theoretical considerations and inferences. Firms are supposed to strengthen their resources by using coercive, mimetic, and normative isomorphic pressures. As a result, they are more likely to outperform competitors in current marketplaces. At the conclusion of the study, the implications are discussed. This study adds to the scope of institutionalisation tactics by offering a different perspective. Furthermore, it emphasises the significance of corporate strategy based on corporal isomorphic forces. It is suggested that practitioners regard their company's ability to conform to other stakeholders as an important strategic asset.

Published

2022-04-07

How to Cite

Seung Hoon Jang, Byung Ku Lee, & Samuel A. Nelson. (2022). Strategic Institutionalization from Firms: Focusing on Isomorphic Pressures Enhancing Resources. New Innovations in Economics, Business and Management Vol. 7, 169–178. https://doi.org/10.9734/bpi/niebm/v7/1946B