Ju-Young M. Kang and Kim K. P. Johnson. Study about M-Consumer Segmentation: An Approach for M-Communication, M-Distribution, and M-Accessibility . NIEBM-V3 [Internet]. 2021 Nov. 27 [cited 2026 Jun. 20];:43-54. Available from: https://stm.bookpi.org/NIEBM-V3/article/view/5070