Ju-Young M. KANG; Kim K. P. JOHNSON. Study about M-Consumer Segmentation: An Approach for M-Communication, M-Distribution, and M-Accessibility . New Innovations in Economics, Business and Management Vol. 3, [S. l.], p. 43–54, 2021. DOI: 10.9734/bpi/niebm/v3/14573D. Disponível em: https://stm.bookpi.org/NIEBM-V3/article/view/5070. Acesso em: 20 jun. 2026.