Veena Prasad VEMURI. Gender as a Moderator: Understanding Cross-gender Brand Extensions through the Lens of Social Identity Theory. New Advances in Business, Management and Economics Vol. 7, [S. l.], p. 55–73, 2025. DOI: 10.9734/bpi/nabme/v7/5417. Disponível em: https://stm.bookpi.org/NABME-V7/article/view/18173. Acesso em: 4 jul. 2026.