Investigating the Impact of Strategic Intelligence on Firm Performance and the Mediator Role of Strategic Flexibility

Abstract

Strategic flexibility is a mindset that enables businesses to deal effectively with a future they can forecast while still securing a stable market position in an uncertain and volatile environment.

In this context, organisations that use this approach stay nimble. The primary goal of this chapter is to investigate the impact of strategic intelligence and its dimensions (foresight, visioning, and motivation) on firm performance, as well as the role of strategic flexibility and its dimensions (production flexibility, marketing flexibility, and competitive flexibility) in mediating such an impact in biotechnology industry firms. The hypotheses were analysed and tested using the statistical package for social sciences (SPSS) program and AMOS software. After conducting the analysis to test hypotheses, the researchers found that strategic intelligence has significant positive impacts on firm performance, positive impacts of strategic intelligence on strategic flexibility, and positive impacts of strategic intelligence on firm performance in the presence of strategic flexibility as a mediator variable. .