Uzma Zaidi. Creating Sustainable Competitive Advantage for a Mid-Sized Business Institute: A Case Study for Market-based Management (MBM) Approach. LLERU-V1 [Internet]. 2025 Mar. 18 [cited 2026 Jul. 28];:144-62. Available from: https://stm.bookpi.org/LLERU-V1/article/view/17649