Uzma ZAIDI. Creating Sustainable Competitive Advantage for a Mid-Sized Business Institute: A Case Study for Market-based Management (MBM) Approach. Language, Literature and Education: Research Updates Vol. 1, [S. l.], p. 144–162, 2025. DOI: 10.9734/bpi/lleru/v1/4461. Disponível em: https://stm.bookpi.org/LLERU-V1/article/view/17649. Acesso em: 29 jul. 2026.