Aishwarya S Arahunasi and Juin Choudhury. A Study on Benefits Associated with Brand in the Purchase of Mysore Silk Saree. LCGMETDBL [Internet]. 2025 Jan. 14 [cited 2026 Jul. 4];:379-405. Available from: https://stm.bookpi.org/LCGMETDBL/article/view/16823