Hardika Rajubhai Jadav, and Dharmesh Shah. “An Empirical Study on Millennial’s Behavior towards Perception of Investment Avenues With Reference to the Kutch Region of the Gujarat”. Leading the Charge: A Guide to Management, Entrepreneurship and Technology in the Dynamic Business Landscape Edition 1, Jan. 2025, pp. 330-49, doi:10.9734/bpi/mono/978-93-48859-98-3/CH22.