Hardika Rajubhai Jadav and Dharmesh Shah (2025) “An Empirical Study on Millennial’s Behavior towards Perception of Investment Avenues with Reference to the Kutch Region of the Gujarat”, Leading the Charge: A Guide to Management, Entrepreneurship and Technology in the Dynamic Business Landscape Edition 1, pp. 330–349. doi: 10.9734/bpi/mono/978-93-48859-98-3/CH22.