Aishwarya S ARAHUNASI; Juin CHOUDHURY. A Study on Benefits Associated with Brand in the Purchase of Mysore Silk Saree. Leading the Charge: A Guide to Management, Entrepreneurship and Technology in the Dynamic Business Landscape Edition 1, [S. l.], p. 379–405, 2025. DOI: 10.9734/bpi/mono/978-93-48859-98-3/CH25. Disponível em: https://stm.bookpi.org/LCGMETDBL/article/view/16823. Acesso em: 4 jul. 2026.