Jaydi Charles and Rodney Duffett. The Role of Brand Awareness and Trust on Purchase Intent in Google Shopping Ads and Demographic Factor Influences among Millennials and Generation Z. IMTTPICBMD [Internet]. 2025 Feb. 11 [cited 2026 Jul. 4];:174-95. Available from: https://stm.bookpi.org/IMTTPICBMD/article/view/17268