Mihlali Maraule and Rodney Duffett. The Influence of Emoji Digital Marketing and Demographic Factors on Generation Z’s Purchase Intention Decisions. IMTTPICBMD [Internet]. 2025 Feb. 11 [cited 2026 Jul. 4];:151-73. Available from: https://stm.bookpi.org/IMTTPICBMD/article/view/17267