Justin Marthinus, et al. “Social Media Marketing in Non-Professional Rugby Clubs: A Qualitative Viewpoint Using the Technology Acceptance Model”. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, Feb. 2025, pp. 129-50, doi:10.9734/bpi/mono/978-93-49238-37-4/CH7.