Jaydi CHARLES; Rodney DUFFETT. The Role of Brand Awareness and Trust on Purchase Intent in Google Shopping Ads and Demographic Factor Influences among Millennials and Generation Z. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, [S. l.], p. 174–195, 2025. DOI: 10.9734/bpi/mono/978-93-49238-37-4/CH9. Disponível em: https://stm.bookpi.org/IMTTPICBMD/article/view/17268. Acesso em: 4 jul. 2026.