Mihlali MARAULE; Rodney DUFFETT. The Influence of Emoji Digital Marketing and Demographic Factors on Generation Z’s Purchase Intention Decisions. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, [S. l.], p. 151–173, 2025. DOI: 10.9734/bpi/mono/978-93-49238-37-4/CH8. Disponível em: https://stm.bookpi.org/IMTTPICBMD/article/view/17267. Acesso em: 4 jul. 2026.