Justin MARTHINUS; Rodney DUFFETT; Brendon KNOTT. Social Media Marketing in Non-professional Rugby Clubs: A Qualitative Viewpoint Using the Technology Acceptance Model. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, [S. l.], p. 129–150, 2025. DOI: 10.9734/bpi/mono/978-93-49238-37-4/CH7. Disponível em: https://stm.bookpi.org/IMTTPICBMD/article/view/17266. Acesso em: 4 jul. 2026.