Shaun THOMAS; Rodney DUFFETT. Leveraging Social Media Marketing in Healthcare-Based Non-profit Organisations: Insights from the Technology Acceptance Model. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, [S. l.], p. 91–111, 2025. DOI: 10.9734/bpi/mono/978-93-49238-37-4/CH5. Disponível em: https://stm.bookpi.org/IMTTPICBMD/article/view/17264. Acesso em: 4 jul. 2026.