Shaun Thomas, & Rodney Duffett. (2025). Leveraging Social Media Marketing in Healthcare-Based Non-profit Organisations: Insights from the Technology Acceptance Model. Information Management and Technology: The Proceedings of the 10\(^{th}\) International Conference on Business and Management Dynamics (ICBMD), Edition 1, 91–111. https://doi.org/10.9734/bpi/mono/978-93-49238-37-4/CH5