Megha MATHUR. Focusing on the Customer Relationship Management with Special Reference to Coca Cola: Brand Promotion Using SAP as a Medium for CRM. Insights into Economics and Management Vol. 12, [S. l.], p. 42–47, 2021. DOI: 10.9734/bpi/ieam/v12/10430D. Disponível em: https://stm.bookpi.org/IEAM-V12/article/view/2071. Acesso em: 13 jun. 2026.