Youth the Hallmark of Social Media Marketing in Saudi Arabia

Abstract

The ongoing social media marketing efforts in the Saudi Arabian monarchy have made it possible to clearly identify and observe a new dynamic emerging trend. This study intends to investigate youth, a key component of social media marketing in Saudi Arabia's developing market, at a time when information technology is rapidly becoming more westernized. This study paper is dedicated to examining the effects of social media marketing on Saudi consumers and buyers. One of the most effective sources of marketing tools for influencing a huge number of consumers in order to improve and expand business is social media marketing activities. The main goal of this chapter is to assess how Saudi adolescent customers' daily purchasing decisions are impacted by social media marketing. In the age of globalization, it is crucial to note that social media marketing offers ease, time savings, information to choose the best tangible and intangible items, and finally, the chance to compare other products. The youth of Saudi Arabia are not immune to the altering lifestyle brought on by the development of information technology, which has caused national barriers to dissolve and transformed the world into a small, interconnected village. They prefer to make purchases via social media and well-designed websites and apps thanks to information technology. It can also be argued that the social media marketing has great influence on buying behavior of Saudi Customers. Furthermore, Social media marketing activities have been recognized as one of the most influential sources of marketing for persuading a large number of audiences in order to enhancing and growing business.