Digitalizing the Business of Female Micro, Small, and Medium Enterprise Owners in Pacitan, East Java Indonesia during Covid-19 Pandemic

Abstract

During the COVID-19 pandemic, the female Micro, Small, and Medium Enterprise (MSME) owners in Pacitan are able to survive well. The team received permission from local authorities to conduct research activities with women as the object of MSMEs in Pacitan. There are two arguments: (1) Based on the successful experience of research with the topic of financial literacy and digital marketing for female owners of MSMEs in Sindang Jaya, Tangerang (2) The research team has previously conducted activities against female MSME owners in Pacitan in 2020 with a good response. The result of the research activity was the achievement of discussion interactions between the research team and local female owners of MSMEs. For professionals, practitioners and students may learn about the presentation of women entrepreneurs with business backgrounds, business processes, achievements, and tips for overcoming obstacles during the pandemic.