The Application of Planning Model to the Rating of Villages with the Potential of Tourism (Case Study: Bandar Anzali City, Iran)

Abstract

Bandar Anzali is one of the most beautiful cities of the Gilan province in Iran. Its area is 308,1 square kilometers and its population is 118,564 people. Also it has two Rural districts, Chahar Farizah, and Lijarki Hassan Rood, and it has 28 villages. Its sandy beaches and lagoons have always welcomed crowds of tourists.The presence of natural attractions in this city has made it one of the most attractive tourist spots in Iran. While tourists do not know much about the existence of green and beautiful villages in this city. The current research aims to identify and rank rural tourism potentials using the planning model. The statistical population of the current research is all the villages of Bandar Anzali city. The research method is descriptive and analytical. According to the topic of the research, two methods have been used to collect information: in the first part, the use of library documents to present theories and theories in the field of tourism of the studied villages has been given. In the second part, based on 27 indicators of rural tourism capability, information on the potentials in the villages in the form of field and questionnaire, identified and collected, and then, using the innovative planning model derived from the Gutman model, the ranking of the villages in terms of the number of potentials Rural tourism activities have been carried out and the villages have been identified on the map of the city in 3 levels. The findings show that the villages of Abkanar, Bashman, Sangachin, Jafraward Payan, and Ali Abad (level 1) have the highest and Kechlak, Khimran, Kochk Mahaleh, Siah Khale Sar, Shile Sar, Maaf, Tarbgode and Karbalai Gode (level 3) have the lowest. There are rural tourism potentials. To plan for the development of tourism in villages, facilities should be provided based on the existing tourism potential.