Advertising Messages and Interpretation of Consumer Behavior Culture

Abstract

This chapter deals with the concept of the advertising message, the stages of its preparation, how it affects consumer behavior, the subsequent stages of adopting the new consumer, and what are the models that explain this behavior. Therefore, in this chapter, we will focus on two important topics. The first is related to how advertising messages are designed to be more attractive and effective. The second topic is related to some analytical models that contribute to explaining consumer behavior. And how to determine the communication objectives included in the advertising program, including stimulating demand for the commodity, increasing its uses and uses, and increasing consumer awareness and awareness of it; Of course, this cannot be achieved unless there is successful management that works to achieve these goals.