Umesh CHANDRA; SHWETHA G. S. Factors Associated with Marketing of Branded Generic Drugs: A Study on Possible Strategies in the Indian Pharmaceutical Market. Contemporary Research in Business, Management and Economics Vol. 8, [S. l.], p. 37–45, 2024. DOI: 10.9734/bpi/crbme/v8/12631F. Disponível em: https://stm.bookpi.org/CRBME-V8/article/view/14717. Acesso em: 29 jul. 2026.