On Exploration of Hierarchical Inter-Relationships amongst the Various Factors Affecting Banking Channel Optimization Strategies and its Effect on Consumers’ Satisfaction

Authors

  • Jyotin Jauhar MIT-SOER, MIT-ADT University, Loni Kalbhor, Pune, India.
  • Remica Aggarwal MIT-SOER, MIT-ADT University, Loni Kalbhor, Pune, India.

DOI:

https://doi.org/10.9734/bpi/crbme/v7/7662C

Keywords:

Banking channel optimization, banking industry, ISM methodology

Abstract

The present research work explores various factors affecting banking channel/ services optimization and how it affects its clients/ customers’ perceptions and response behavior in India. It further explores the hierarchical inter-relationships amongst them using ISM methodology.

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Published

2024-05-14

How to Cite

Jyotin Jauhar, & Remica Aggarwal. (2024). On Exploration of Hierarchical Inter-Relationships amongst the Various Factors Affecting Banking Channel Optimization Strategies and its Effect on Consumers’ Satisfaction . Contemporary Research in Business, Management and Economics Vol. 7, 76–86. https://doi.org/10.9734/bpi/crbme/v7/7662C

Issue

Contemporary Research in Business, Management and Economics Vol. 7

Section

Chapters