Maria Nascimento Cunha and Oleksandr P. Krupskyi. Transforming Online Retail: The Impact of Augmented and Virtual Reality on Consumer Engagement and Experience in E-Commerce. CPASSR-V10 [Internet]. 2025 Feb. 21 [cited 2026 Jun. 4];:95-112. Available from: https://stm.bookpi.org/CPASSR-V10/article/view/17440