Maria Nascimento CUNHA; Oleksandr P. KRUPSKYI. Transforming Online Retail: The Impact of Augmented and Virtual Reality on Consumer Engagement and Experience in E-Commerce. Current Progress in Arts and Social Studies Research Vol. 10, [S. l.], p. 95–112, 2025. DOI: 10.9734/bpi/cpassr/v10/4425. Disponível em: https://stm.bookpi.org/CPASSR-V10/article/view/17440. Acesso em: 28 jul. 2026.