Judith GOMES; Sanjay GUHA. Consumer Behavior. Behavioural Perspectives, [S. l.], p. 14–24, 2021. DOI: 10.9734/bpi/mono/978-93-91882-55-6/CH2. Disponível em: https://stm.bookpi.org/BP/article/view/3809. Acesso em: 29 jul. 2026.