Consumer Behavior

Authors

  • Judith Gomes Bhilai Institute of Technology, Durg Chhattisgarh, India.
  • Sanjay Guha Bhilai Institute of Technology, Durg Chhattisgarh, India.

DOI:

https://doi.org/10.9734/bpi/mono/978-93-91882-55-6/CH2

Keywords:

purchasers, desires, shopping power, choices, mindset, motivation

Abstract

We all are purchasers, each day we use many merchandises that we purchase from the marketplace in keeping with our desires, wants, choices, and shopping power. What we purchase, how we purchase, while we purchase, from wherein we purchase, in what amount we purchase relies upon on different factors like our wishes, choices, ideals, values, motivation, belief, mindset, personality, age, sex, own circle of relatives, social and cultural background, and plenty of different elements.

Published

2021-08-31

How to Cite

Judith Gomes, & Sanjay Guha. (2021). Consumer Behavior. Behavioural Perspectives, 14–24. https://doi.org/10.9734/bpi/mono/978-93-91882-55-6/CH2

Issue

Behavioural Perspectives

Section

Contents