Consumer Behavior
Behavioural Perspectives,
31 August 2021
,
Page 14-24
https://doi.org/10.9734/bpi/mono/978-93-91882-55-6/CH2
Abstract
We all are purchasers, each day we use many merchandises that we purchase from the marketplace in keeping with our desires, wants, choices, and shopping power. What we purchase, how we purchase, while we purchase, from wherein we purchase, in what amount we purchase relies upon on different factors like our wishes, choices, ideals, values, motivation, belief, mindset, personality, age, sex, own circle of relatives, social and cultural background, and plenty of different elements.
Keywords:
- purchasers
- desires
- shopping power
- choices
- mindset
- motivation
How to Cite
Gomes, J. ., & Guha, S. . (2021). Consumer Behavior. Behavioural Perspectives, 14–24. https://doi.org/10.9734/bpi/mono/978-93-91882-55-6/CH2