Ioanna Dimitrakaki. Strategic Approaches to New Product Development (NPD): A Case Study of Ohonos Snack S.A. in the Competitive Snack Industry. BMERP-V7 [Internet]. 2024 Nov. 12 [cited 2026 Jul. 4];:107-28. Available from: https://stm.bookpi.org/BMERP-V7/article/view/16158