Ioanna Dimitrakaki 2024. Strategic Approaches to New Product Development (NPD): A Case Study of Ohonos Snack S.A. in the Competitive Snack Industry. Business, Management and Economics: Research Progress Vol. 7. (Nov. 2024), 107–128. DOI:https://doi.org/10.9734/bpi/bmerp/v7/2916.