Investment Behaviour for Small Investors in the Hong Kong Stock Market

Authors

  • Tai-Yuen Hon Business, Economic and Public Policy Research Centre, Hong Kong Shue Yan University, Hong Kong.
  • Wing-Kwong Au Department of Social Work, Hong Kong Shue Yan University, Hong Kong.
  • Wing-Keung Wong Department of Finance, Fintech & Blockchain Research Center, and Big Data Research Center, Asia University, Taiwan, Department of Medical Research, China Medical University Hospital Business, Taiwan and Economic and Public Policy Research Centre, Hong Kong Shue Yan University, Hong Kong.

DOI:

https://doi.org/10.9734/bpi/mono/978-81-973195-8-7/CH4

Keywords:

Stock market, marketing analysis, investment behaviour

Abstract

We extend Hon’s (2012) paper to identify and analyse the important factors that capture the behaviour of small investors in the Hong Kong stock market, especially during the financial crisis. Exploratory factor analysis is employed to analyze the data, we find that the reference group is the most important factor and monitoring investments is the second important factor.

Downloads

Published

2024-05-08

How to Cite

Tai-Yuen Hon, Wing-Kwong Au, & Wing-Keung Wong. (2024). Investment Behaviour for Small Investors in the Hong Kong Stock Market. Bubbles and Behavioral Finance, 70–89. https://doi.org/10.9734/bpi/mono/978-81-973195-8-7/CH4

Issue

Bubbles and Behavioral Finance

Section

Contents